How to get more customers with YouTube content marketing
We all know that Google is the world’s largest search engine... but how many people know who the runner up is? That’s right, It’s YouTube. And to crown it all Google owns YouTube!
YouTube can be a more effective way of getting more sales and traffic than many other marketing methods combined. 1.9 billion people log on every month and 1 billion hours of video is consumed every single day!
Just think about the last time you looked for a product, service or business review and ended up watching a YouTube video about it. Just like you, your customers are on this powerful platform almost everyday looking for products and reviews. So why can’t they see your business’s videos?
In fact 81% of businesses are now doing YouTube video marketing, so if you don’t have a YouTube channel your competition is way ahead.
But don’t worry, now is the time to start!
91% of consumers say they go online to look for a review and 68% say they are more likely to use a local business after reading a positive review online. If your business is not putting video content out there it can mean a whole lot of money is left on the table!
Research shows that videos consistently get 63% more engagement than other other format of content, so it’s safe to say video marketing is the way to go.
More mind blowing stats about YouTube video marketing...
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
62 percent of businesses use YouTube as a channel to post video content (Buffer, 2019)
90 percent of people say they discover new brands or products on YouTube (Thinkwithgoogle)
Can you see the amazing opportunity for your business to grow?
No matter what industry your business is in... you can still produce some sort of video content to boost sales and awareness of your business.
YouTube marketing doesn’t have to be complicated either. If you have a simple you tube video that showcases your service/product, a testimonial or a tutorial, Google is going to take notice and rank your business higher in search engine results.
More people are going to be engaging with your business in no time. Creating a viral video with your link in the description will bring in buckets of traffic...For free.
So what sort of content should you be posting for your business?
We already covered that “how to” videos and review videos are great, other types of videos include demonstrations of your product or service to help guide the customer. This will undoubtedly make consumers more confident when purchasing from your business.
Webinars about a specific topic your business specifies in is another brilliant way to get exposure and brand your business as an expert in the marketplace.
Customer review videos are very important, people love to hear from other customers of your business. This can be a game changer as people will trust your business way more when hearing the opinions of others.
Lastly, the holy grail of video marketing, viral content! Viral videos are one of the fastest ways to get people talking about your business and getting a ton of traffic to your website. The news will spread by word of mouth and on social media gaining your business lots of wanted attention and exposure.
Using people’s emotions is a surefire way to make content go viral as well as stories about your business or industry.
So we can clearly see that You tube is the inredible marketing tool that is sitting under 80% of business's noses, and has been for years. Choosing video marketing is the way of the future as more and more online customers prefer videos over text and still images!
Don’t be afraid to put content out there, remember even if a video isn’t perfect you are gaining invaluable exposure online with every share and post
Create a business account right now and start getting some content on there!
YouTube is so underrated and It’s time we started using this powerful traffic tool.
Download the FREE video marketing guide today!
How to get more customers with YouTube content marketing We all know that Google is the world’s largest search engine… but how many people know who the runner up is? That’s right, It’s YouTube. And to crown it all Google owns YouTube! YouTube can be a more effective way of getting more sales and…Read More
Dr. Keith Kelly CEO
Hi, there my name is Dr. Keith Kelly and I want to give you a warm welcome to CeMediaTV.
I started my career as a veterinary surgeon and for For over 20 years I consulted daily with tens of thousands of people.
Now I am investing my time helping businesses to grow their online reputation and build trust with their customers through various forms of digital marketing.
My team and I are looking forward to getting in touch with your business.